Question
https://www.youtube.com/watch?v=yg4Mq5EAEzw all questions about this advertisement - a description of therelevanceof this video to the course Integrated Marketing Communications -why you found it to be
https://www.youtube.com/watch?v=yg4Mq5EAEzw
all questions about this advertisement
- a description of therelevanceof this video to the course Integrated Marketing Communications
-why you found it to be interesting/ effective/ ineffective
-Talk about thetarget market,key messages, thepurposeof the piece and itsstrategic implications, etc.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
