https://youtu.be/4l0xFb3OLa4

After having watched the video:

• What are some of the key marketing strategies mentioned by Mr. Abenante, in order to compete in a 21st century global economy?
• How has the merger between AB and Inbev impacted both companies (internal factors) and their respective global industry (external factors)?
• Research and choose another significant merger between two large multinational corporations, and provide a discussion on how it impacted their goods/services and the competition.