Question
https://youtu.be/dI-xHMM8wXE In this youtube MC Donalds commercial can you tell me Who are the sender and receiver of the commercial? Why are marketers at McDonald's
https://youtu.be/dI-xHMM8wXE
In this youtube MC Donalds commercial can you tell me Who are the sender and receiver of the commercial? Why are marketers at McDonald's concerned about the encoding and decoding of the commercial? What is the central message of the commercial?How do receivers provide feedback to the sender?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
