https://youtu.be/u3ybWiEUaUU its a starbuck ad.

Target audience: Illustrate and show. who is the ad/campaign aimed at ? Answers can be inferred from the characteristics of the product, execution elements of the ad (e.g. Type of language used, actors featured, cultural references made) and what is known about typical users of the brand? . Be as specific as possible in terms of demographics, lifestyles, purchase behaviors, etc. Why is this audience critical for the advertiser and link to class discussions on how it relates to consumer behavior? Appeal Techniques - In looking at the tone and manner, what are the product/brand personalities and appeal technique expressed in the advertising? It is consistent with the brand's desired position?