1. Review the opening vignette about Bridgestone. In your opinion, is it a wise strategy to become...

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1. Review the opening vignette about Bridgestone. In your opinion, is it a wise strategy to become involved in different major sports, such as golf, football, and hockey? Would Bridgestone be better off concentrating on one sport? Justify your answer.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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