2. Approximately 70% of all sponsorship dollars are spent on sports. Why do you think sports sponsorship

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2. Approximately 70% of all sponsorship dollars are spent on sports. Why do you think sports sponsorship is so much more attractive than the other categories identified in Figure 11.1?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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