2. Approximately 70% of all sponsorship dollars are spent on sports. Why do you think sports sponsorship
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2. Approximately 70% of all sponsorship dollars are spent on sports. Why do you think sports sponsorship is so much more attractive than the other categories identified in Figure 11.1?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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