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https://youtu.be/Zx_2vm7NV8A (USE THE LINK ABOVE TO WATCH A VIDEO FIRST, AFTERWARDS ANSWER THE QUESTIONS BELOW) How do commercial spokespeople appeal to new target markets? When

https://youtu.be/Zx_2vm7NV8A

(USE THE LINK ABOVE TO WATCH A VIDEO FIRST, AFTERWARDS ANSWER THE QUESTIONS BELOW)

How do commercial spokespeople appeal to new target markets?
When releasing commercials in a different country, why is it important for companies like Trivago to use spokespeople that can relate to the culture?

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