Question
Huawei's brandawarenessislowamongstinternational consumersanditsproductsarefrequently associated with being lowquality. Richard Yu, CEO of Huawei's Consumer Business Group,aspires to continuegrowingHuawei amidst the fiercecompetitionin the smartphone market. Based on
Huawei's brandawarenessislowamongstinternational consumersanditsproductsarefrequently associated with being lowquality. Richard Yu, CEO of Huawei's Consumer Business Group,aspires to continuegrowingHuawei amidst the fiercecompetitionin the smartphone market. Based on your analysis,recommend actions that heshould take to refine Huawei'smarketing strategy. In your recommendation, relate how theactions would help Huaweito grow further.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
