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Hugable Hippos is a specialty pet gift shop selling exotic pet-related items online. The shop has no physical location. Results for last year are shown
Hugable Hippos is a specialty pet gift shop selling exotic pet-related items online. The shop has no physical location. Results for last year are shown next: (Click the icon to view the results.) For internal planning and decision-making purposes, the owner of Hugable Hippos would like to translate the company's income statement into the contribution margin format. Since Hugable Hippos is online only, all of its cost of goods sold is variable. A large portion of the selling and marketing expenses consists of freight out charges $19.200), which were also variable. Only 20% of the remaining selling and marketing expenses and 25% of the website expenses were variable. Of the other operating expenses, 90% were fixed. Based on this information, prepare Hugable Hippos contribution margin income statement for last year Hugable Hippos Contribution Margin Income Statement For the Year Ended December 31 Data Table Less: Hugable Hippos Traditional Income Statement (Absorption Costing) For the Year Ended December 31 Sales revenue Less: Cost of goods sold Gross profit Less operating expenses: S 1,005,000 669,000 S 336,000 Less: Selling and marketing expenses Website maintenance expenses Other operating expenses $66,000 59,000 17.800 142.800 S 193,200 Operating income
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