HUM 352 RESEARCH METHODS SUPPLEMENTARY EXAMINATION INSTRUCTIONS Answer Question I and any other Three Questions QUESTION I ' Eureka is a supermarket chain with branches in Kisumu, Kitale, Eldoret and Nakuru. The company knows that loyal customers are the lifeblood of any organization. In order to maximize profits, it is imperative to keep a customer with "ultimate loyalty". It is this reason why the company started customer loyalty programs. Despite this, customers continued migrating partly because of competition. Pricing no longer became a viable strategy because profit margins consistently declined. Furthermore retail goods are homogeneous and manufacturers cannot differentiate products from those of competitors. Customers are more price-conscious and are knowledgeable of competitive offerings: This entire scenario presents the - Board of Directors with a management dilemma therefore the firm is resorting to offering high quality service instead of improved customer satisfaction. You have been appointed by the company as lead fresearcher to address the problem with a view of reaching a lasting solution. Propose a suitable research topic (2 marks) b ) Identify a possible dependent variable (2 marks) c) Develop a problem statement for the study (3 marks) d) Suggest and set three objectives (3 marks) e) What research design would be appropriate for the study (2 marks) f) Define the target population (2 marks) g) Suggest a fitting sampling method and give reasons to justify your choice (2 marks) h) If the study is to be completed within six months, develop a work plan and budget for execution of the proposal (3 marks) i). Construct an appropriate conceptual framework (3 marks) j) Identify three theories that you know can be used in research (3.marks) -QUESTION 2 2. "Literature Review serves absolutely no purpose and is a waste of time since research can be carried out by perusing periodicals, social media and listening to gossip" Refute this statement and outline how beneficial Literature Review is. . .. (10 marks) b. Identify and explain the assumptions of multiple regression (5 marks) Page 2 of 3 O O