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Human Accounting has developed new software for nonprofit organizations that allows them to send donors receipts via text or email. The software permits donors who
Human Accounting has developed new software for nonprofit organizations that allows them to send donors receipts via text or email. The software permits donors who have downloaded its app to keep a running total of their donations to each nonprofit organization they make donations to if the organization uses the Human Accounting software. This permits the donor to do year-end tax planning. The software also tracks donors for the organizations and sorts them according to the activities or events that elicit the greatest contribution from each donor so the organization can use this information for marketing purposes. What market is the target of the Human Accounting marketing team? Question 12 options: Government market Industrial market Producer market Institutional market Consumer market
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