Human resource management is part of the solution when it comes to the triple bottom line. Consider the benefits that accrue in the three areas of 3BL (People. Profit. Planet.): People: Newcomers provide innovation, creativity, and high levels of skills and education. Profit: Inclusive workplaces feature higher job satisfaction and lower recruiting and turnover costs. Planet: A broader labour supply pool provides long-term sustainability and avoids that necessity of meeting labour shortages with higher compensation and benefit packages. Thinking Strategically about 3BL The New Brunswick government has invested more than $5 million in its Indigenous population. In January 2021, it invested $1 million for Indigenous students to complete postsecondary education. This investment was followed in October 2011 by $4 million for an employment training program in information and communications technology. These strategic initiatives are meant to address a labour shortage and increase Indigenous participation in the workforce. What other strategies could the government use to enhance employment opportunities for Indigenous peoples?