Hy, can someone please help me with this

strategic company plan report

MikesBikes Assignment: Strategic Company Plan Report Value: 15% Due Date: Friday, April 28th at 4:30 PM Your goal in MikesBikes is to achieve the highest Shareholder Value (SHV) in your class by the end of the Multi-Player simulation. To do this, you must create a Strategic Plan for your company. This plan will be the basis of what you intend to achieve in the Multi-Player version. It should be detailed enough that you have a clear picture of how you intend to achieve this goal of highest SHV in your class. For this assignment you are required to: 1. Conduct a Situation Analysis: This is an overview of the current performance of your company and the market in which it operates. Analyze your company's existing strategy, how it is performing, and what challenges you are likely to face in the years ahead. To complete this you will need to view your company's Key Reports and read the Player's Manual. - Situation analysis involves analyzing what your company's strategy has been, how has it been doing, and what is it likely to face in the years ahead. A SWOT analysis involves your company identifying and evaluating its most significant Strengths, Weaknesses, Opportunities, and Threats. Note that strengths and weaknesses is referring to strengths and weaknesses of your company whereas opportunities and threats are external to your company. - Your overall Strategy (for example do you intend to be a high volume / low cost manufacturer, or a lower volume / higher margin manufacturer? How do you plan to achieve this?) - Which Market Segments you intend to enter and when? - How you intend to manage your Retail Margins to encourage Distributors to stock your Products (Distribution Strategy)? - What is your Positioning and Differential Advantage? How do you intend to achieve this? Note: Differential Advantage refers to any feature of an organization or brand perceived by customers to be desirable and different from those of the competition. In MikesBikes this is how you plan to combine Price, Promotion, Distribution, Quality Rating and Product Specifications to position your Products in the Market Place and how to distinguish them from Competitors. While this is the value you are offering your customers, be sure to be consistent across all areas of your company (for example, it isn't worthwhile to set a low price point but your production costs are creeping up and you are struggling to make a profit). - Any specific tactics or changes in tactics planned to maximize Shareholder Value. For example, a tactic could be to maintain Retail Margins for the first two years to build Market Share, and then gradually reduce these as Sales volume increases. This assignment should be approximately 23 pages. To fulfil its potential your company needs to capitalize on its key strengths, overcome or reduce its major weaknesses, avoid significant threats, and take advantage of the most promising opportunities. - Briefly describe the Road, Mountain and Kids market segments including: - How sensitive each segment is to Price, Advertising, Distribution, Quality and Product Specs. - Forecast Market Size (units). Price Range. Which Media Channels are most important for each Market Segment? 2. Create a Strategic Plan: Based on the above situation analysis, write a Strategic Plan that will allow your company to achieve the highest Shareholder Value (SHV). Keep in mind that new decision areas will become available to you as the simulation progresses, see the Player's Manual for more information. You should at least discuss the following