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Hyperion, Inc., currently sells its latest high - speed color printer, the Hyper 5 0 0 , for $ 3 5 0 . It plans

Hyperion, Inc., currently sells its latest high-speed color printer, the Hyper 500, for $350. It plans to lower the price to $295 next year. Its cost of goods sold for the Hyper 500 is $191 per unit,
and this year's sales (at the current price of $350) are expected to be 23,800 units.
a. Suppose that if Hyperion drops the price to $295 immediately (rather than waiting one year), it can increase this year's sales by 21% to 28,798 units. What would be the incremental impact on
this year's EBIT of such a price drop?
b. Suppose that for each printer sold, Hyperion expects additional sales of $69 per year on ink cartridges for the three-year life of the printer, and Hyperion has a gross profit margin of 83% on
ink cartridges. What is the incremental impact on EBIT for the next three years of such a price drop?
a. Suppose that if Hyperion drops the price to $295 immediately (rather than waiting one year) it can increase this year's sales by 21% to 28,798 units. What would be the incremental impact on
this year's EBIT of such a price drop?
The change in this year's EBIT is $
(Round to the nearest dollar. Enter a decrease as a negative number.)Hyperion,Inc., currently sells its latest high-speed color printer, the Hyper500, for $ 350. It plans to lower the price to $ 295 next year. Its cost of goods sold for the Hyper 500 is $ 191 per unit, and this year's sales(at the current price of $ 350) are expected to be 23 comma 800 units.
a. Suppose that if Hyperion drops the price to $ 295 immediately(rather than waiting one year), it can increase this year's sales by 21% to 28 comma 798 units. What would be the incremental impact on this year's EBIT of such a price drop?
b. Suppose that for each printer sold, Hyperion expects additional sales of $ 69 per year on ink cartridges for the three-year life of the printer, and Hyperion has a gross profit margin of 83% on ink cartridges. What is the incremental impact on EBIT for the next three years of such a price drop?
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Part 1
a. Suppose that if Hyperion drops the price to $ 295 immediately(rather than waiting one year) it can increase this year's sales by 21% to 28 comma 798 units. What would be the incremental impact on this year's EBIT of such a price drop?
The change in this year's EBIT is $
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