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Hyperion, Inc., currently sells its latest high - speed color printer, the Hyper 5 0 0 , for $ 3 5 0 . It plans
Hyperion, Inc., currently sells its latest highspeed color printer, the Hyper for $ It plans to lower the price to $ next year. Its cost of goods sold for the Hyper is $ per unit,
and this year's sales at the current price of $ are expected to be units.
a Suppose that if Hyperion drops the price to $ immediately rather than waiting one year it can increase this year's sales by to units. What would be the incremental impact on
this year's EBIT of such a price drop?
b Suppose that for each printer sold, Hyperion expects additional sales of $ per year on ink cartridges for the threeyear life of the printer, and Hyperion has a gross profit margin of on
ink cartridges. What is the incremental impact on EBIT for the next three years of such a price drop?
a Suppose that if Hyperion drops the price to $ immediately rather than waiting one year it can increase this year's sales by to units. What would be the incremental impact on
this year's EBIT of such a price drop?
The change in this year's EBIT is $
Round to the nearest dollar. Enter a decrease as a negative number.HyperionInc currently sells its latest highspeed color printer, the Hyper for $ It plans to lower the price to $ next year. Its cost of goods sold for the Hyper is $ per unit, and this year's salesat the current price of $ are expected to be comma units.
a Suppose that if Hyperion drops the price to $ immediatelyrather than waiting one year it can increase this year's sales by to comma units. What would be the incremental impact on this year's EBIT of such a price drop?
b Suppose that for each printer sold, Hyperion expects additional sales of $ per year on ink cartridges for the threeyear life of the printer, and Hyperion has a gross profit margin of on ink cartridges. What is the incremental impact on EBIT for the next three years of such a price drop?
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a Suppose that if Hyperion drops the price to $ immediatelyrather than waiting one year it can increase this year's sales by to comma units. What would be the incremental impact on this year's EBIT of such a price drop?
The change in this year's EBIT is $
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