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Hyperion Limited currentily sells its latest high-speed colour printer, the Hyper 500, for $373. It plans to lower the price to $320 next year. Its
Hyperion Limited currentily sells its latest high-speed colour printer, the Hyper 500, for $373. It plans to lower the price to $320 next year. Its cost of goods sold for the Hyper 500 is $213 per unit, and this year's sales are expected to be 16 000 units. a. Suppose that if Hyper on drops the pnce to S320 i media e it can increase this year's sales by 23% 19 88 ums what would be he incremental i pac on this years e o scha nce io b. Suppose that or each printer sold Hyperion expects additional sales o 69 per year on ink ca ridges or the next three years and Hyper n has a ross pro mar no 6 % on nk cartridges hat sthe ncrementa impact on EBIT for the next three years of a price drop this year? a Suppose that Hyper on drops the price to S320 mmediately, can increase this year's sales by 2 % to 19 680 units what o ld be he incremental impact on this years E 3 To such a price drop The change in EBIT will b(Round to the nearest dollar)
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