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Hyperion Limited currently sells its latest high-speed colour printer, the Hyper 500, for $348. It plans to lower the price to $298 next year. Its

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Hyperion Limited currently sells its latest high-speed colour printer, the Hyper 500, for $348. It plans to lower the price to $298 next year. Its cost of goods sold for the Hyper 500 is $199 per unit, and this year's sales are expected to be 15 000 units. a. Suppose that if Hyperion drops the price to $298 immediately, it can increase this year's sales by 23% to 18 450 units. What would be the incremental impact on this year's EBIT of such a price drop? b. Suppose that for each printer sold, Hyperion expects additional sales of $76 per year on ink cartridges for the next three years, and Hyperion has a gross profit margin of 76% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this year? a. Suppose that if Hyperion drops the price to $298 immediately, it can increase this year's sales by 23% to 18 450 units. What would be the incremental impact on this year's EBIT of such a price drop? The change in EBIT will be $. (Round to the nearest dollar.) b. Suppose that for each printer sold, Hyperion expects additional sales of $76 per year on ink cartridges the next three years, and Hyperion has a gross profit margin of 76% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this year? The change in EBIT from ink cartridge sales will be $ (Round to the nearest dollar.) The incremental change in EBIT for the first year is s (Round to the nearest dollar.) The incremental change in EBIT for the second year is $. (Round to the nearest dollar.) The incremental change in EBIT for the third year is $. (Round to the nearest dollar.)

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