Hypothesis Ol Exchange of filce Theory The rule utilizes the guess of organic market to set an exact cost for a good. [18] The point of the value hypothesis is to apportion a cost for a decent to such an extent that the stock of a decent is satisfied with equivalent need for the product. [18] If a director sets a cost to high for a long term benefit, the purchaser might think it does not merit the expense and choose not to buy the upside