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Hypothetica wants to gather data on users' first impressions of the aesthetics of their website's new home page design. They have completed testing of the
Hypothetica wants to gather data on users' first impressions of the aesthetics of their website's new home page design. They have completed testing of the behavioral usability of their new page, but they want a sense of how users will instinctively feel and react.
What would Kathryn Whitenton author of "How to Test Visual Design" recommend Hypothetica do to gather this information?
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Conduct a cognitive walkthrough workshop
Send out a survey to all of their users with a screenshot of the old and new design and ask for an openended preference explanation
Conduct a heuristic evaluation
Invite users from Hypothetica's target audience, show them the home page for seconds, then ask for their impression
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