Hypothetical Project: Adding Brunch to Al Biernat's Fine-Dining Restaurant Description: Al Biernat's is a fine-dining restaurant in Dallas, TX that has served dinner to the community for many years, serving classically prepared trans-atlantic-inspired cuisine and wishes to begin serving brunch as well; extending service hours while upholding the same fine-dining standards to the patron experience. 

Please answer the following questions with the information provided above. 

1. What is the need or issue the project addresses?

2. The value of the project 3. The approach selected.