'i .3 Fteston is a wettknown branded chain of hoteis which has an objective of rapid growth. Most of its hotels are in London where it has a 2% market share. To what extent couio' an investor make a decision to buy shares in this chain of hotels on the basis of the data above? [29 marks] Marks for this question: A01 = 4, A02 = 3, A03 = 5 and A04 = 3 Level The candidate will typically demonstrate: m 5 An excellent response overall that is fully tocused on the key 1720 demands of the question marks Provides an answer to the question set that: demonstrates a depth and range of knowledge and understanding that is precise and well selected in relation to issues in the question. demonstrates analysis throughout which is well developed, is applied effectively to the context and considers a balanced range of the issues in the question. makes iudgernents or provides solutions which are built effectively on analysis, show balance and have a clear focus on the question as a whole throughout. 4 A good response overall that focuses on many of the demands 131 6 of the question marks Provides an answer to the question set that: demonstrates a depth and range of knowledge and understanding of issues in the question. demonstrates analysis which is well developed, applied effectively to the context and considers a range of issues in the question. makes judgements or provides solutions which are built on analysis, show balance and address the question as a whole. 3 A reasonable response overall that focuses on some of the 912 demands of the question marks Provides an answer to the question set that: demonstrates a limited knowledge and understanding of a range of issues in the question or a good knowledge and understanding of relatively few issues in the question. demonstrates analysis which is developed, applied to the context and considers some of the issues in the question. makes judgements or provides solutions which are built on analysis, but lack balance and are not fully focused on the question as a whole