I am asked to perform a PESTEL analysis for 6 companies and identify the biggest risk for each company. I am struggling to figure out which risk is the biggest...

Alibaba - is it political due to the increased tension regarding trade agreements between the U.S and China? The Chinese government is also quite corrupt. Or would the biggest risk be economical since the company relies on consumption that would lessen in tough economic times?

Cumulus Media Network- would the biggest risk be social? Since radio is fading out of the trends and it is more popular to listen to Apple Music, Spotify, etc.?

Kaplan, Inc.- what is the biggest risk?

Keurig- would their biggest risk be social since they've been called out for their harmful environmental practices? The trend and social norms favor environmentally concious companies

The Kimpton Hotel & Restaurant Group- is the biggest risk economic? If the economy isn't doing well, people generally tighten their budgets and cut out vacations and dining out

VTB bank- what is the biggest risk here?

ZTE corporation- and here?