I am currently in a Marketing class. We have an assignment due and the purpose of this assignment is to be able to identify factors that must be considered when conducting global marketing campaigns.

For this assignment, I am being asked to assume that I work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil.

My task is to provide my recommendations in preparation for the expansion into Brazil. I am to address the things that are listed below:

1. Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.
2. Identify ethical and regulatory issues that should be considered when marketing in Brazil.

I also have to identify cultural and socialconsiderations that should be taken into account as part of my marketing planning efforts.I need to explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.

Any help I can get with this would be very much appreciated! Thank you!