I am doing a project and need some assistance for creating these. The company is Rev Studios in Moscow, Idaho. This is a small company and I need to make sure that it is a good price for a small company. Budget: Prepare a well-justified and reasonable IMC budget to constrain the agencys expenditures.

Communication objective: What measurable outcome does the agency need to achieve with this launch campaign? Make sure you set a SMART objective that directly relates to addressing the business challenge. The objective needs to relate to the target audience.