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I am having a hard time answering these for the non profit organization called WOUNDED WARRIOR PROJECT. I am trying to build a Marketing Plan

I am having a hard time answering these for the non profit organization called WOUNDED WARRIOR PROJECT. I am trying to build a Marketing Plan for the WOUNDED WARRIOR PROJECT and I am stuck on this section.

At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

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