I am having a hard time with answering this

"You're the content creation manager for a[skateboard company], and your business just released a brand new version of your best selling board. You would like to generate some earned exposure about this release. List two outlets where you might gain some earned exposure. Explain why each outlet might find interest in spreading your message."

So far the two outlets I will chose is influencer and a website that blogs about skate board events ? I am having a hard time coming up with the reason why an influencer and a website that blogs about skate board events, would be interest in helping me announce a new skateboard ?