I am having difficulties identifying internal and external factors from the Adobe SWOT Analysis.

Internal Factors:

External Factors:

Analyze the organization's SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.

Adobe Inc. SWOT Analysis Market in SWOT ANALYSIS Adobe Inc. (Adobe or "the company") provides a range of software products and services. Diversified customer base, strong distribution network and financial performance are the company's major strengths, whereas overdependence on Americas remains a cause for concem. Increase in demand for cloud solutions, strategic acquisitions and growing software market are likely to offer growth opportunities to the company. However, rapid technological changes, fluctuating currency risk and security vulnerabilities could affect its business operations. Strength Weakness Diversified customer base Overdependence on Americas Strong distribution network Financial performance Opportunity Threat Increase in demand for cloud solutions Fluctuations in foreign currency Growing global software market Security vulnerabilities could lead to liability claims Strategic acquisitions Rapid technological changes Strength Diversified customer base Adobe has a diversified customer base. The company offers a range of products and services for creative professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, measuring, delivering, optimizing and engaging with content. Its Digital Media segment provides tools, services and solutions to content creators, app developers, web designers and digital media professionals, and management in marketing departments and agencies, companies, and publishers. The company's Digital Experience segment serves marketers, agencies, advertisers merchandisers, publishers, web analysts, information management executives, marketing executives, product development executives and sales and support executives. A diversified customer base reduces the company's dependence on any one group, which in turn reduces its business risk. Strong distribution network The company has a strong distribution network. The company distributes its products through its direct sales force, a network of distributors, value-added resellers (VARs), independent software vendors (ISVs), systems integrators, software developers, retailers, and original equipment manufacturers (OEMs). It also has contract with several software distributors and other strategic partners, including independent businesses. Thus, a strong distribution network allows Adobe to expand its reach and broaden its customer base. It also insulates the company from risks related to dependence on a singleAdobe Inc. SWOT Analysis Market Line channel. Financial performance Growth in revenue and profitability also enhance the company's ability to allocate adequate funds for growth and expansion. In FY2020, Adobe reported revenue of US$12,868 million, an increase of 15.2% as compared to US$11,171.3 million in FY2019. In FY2020, the company's operating margin was 32.9%, compared to an operating margin of 29.3% in FY2019. Improving operating performance indicates the company's focus on efficient cost management. In FY2020, the company recorded a net margin of 40.9%, compared to a net margin of 26.4% in FY2019. Strong financial performance enables the company to provide higher returns to its shareholders, and attract further investments. Weakness Overdependence on Americas Overdependence on the Americas could be the major area of concern for the company. Though the company has presence across the Americas, Asia Pacific, Europe, the Middle East and Africa, it depends on the Americas for majority of its revenue. In FY2020, the company generated 57.9% of its revenue from America. Overdependence on one single geographic region makes it susceptible to changes associated with the economic and political situation of the country. It also exposes the company to business risks associated with that region. Any adverse political, economic, or climatic developments in the region could affect the company's operations. Opportunity Increase in demand for cloud solutions The demand for cloud solutions is expected to record strong growth in the coming years. Cloud computing is a term used for anything that involves delivering hosted services over the internet. Saas means software that is owned, delivered, and managed remotely by one or more providers which allows sharing of application processing and storage resources in a one-to-many environment on a pay for use basis, or as a subscription. The demand for cloud solutions is being driven by capital and operating cost advantage, resulting from pay-per-viewription model. According to in-house research, the global cloud computing industry is forecast to reach $411.7 billion by 2024, which indicates an increase of 57.2% over that in 2019. Software-as-a-Service (SaaS) is the largest segment of the global cloud computing industry, accounting for 58.4% of the industry's value, followed by Infrastructure-as-a-Service (laaS) with 26.3% and Platform-as-a-Service (PaaS) with 15.3%. Growing global software market Adobe stands to benefit from the growing global software market. The market includes both signed deals that remain under contract, and the annual revenues associated with new contracts signed, within a particular calendar year. This excludes sales opportunities for third-party services providers. According toAdobe Inc. SWOT Analysis Market in in-house research, global software market is expected to reach a value of US$968.8 billion by 2024. Business Process Applications is the largest segment of the global software market, accounting for 36.7% of the market's total value, followed by IT Management (26.6%), Data and Analytics (17.1%), Security (7.2%), and Other (12.4%). The US accounts for 33.5% of the global software market value, followed by Asia-Pacific (31.8%), Europe (25.3%), the Middle East (1.8%), and Rest of the World (7.6%). Strategic acquisitions The company continues to view acquisition as a major part of its growth strategy. In December 2020, Adobe acquired Workfront, a work management platform for marketers with more than 3,000 customers and one million users. Adobe's acquisition of Workfront will bring collaboration and productivity benefits to marketing teams challenged with siloed work management solutions. Both companies are partners with strong product synergies and a growing base of over 1,000 shared customers, including Nordstrom, T- Mobile, Prudential Financial, Under Armour, and The Home Depot. Together, both companies will offer leading brands access to a single system to support planning, governance and collaboration, to unlock organizational productivity. In November 2020, the company entered into an agreement to acquire Workfront Inc for US$1.5 billion. Through this acquisition, the company could enhance its customer experience management, by providing a pioneering solution which spans the entire lifecycle of digital experiences, from ideation to activation. Threat Fluctuations in foreign currency The company operates in various countries and is exposed to fluctuations in foreign exchange rates. Adobe reports financials in the US dollar and its revenue is exposed to volatility of the US dollar against other functional currencies such as British pound, Chinese yuan, and Euro. The major elements exposed to exchange rate risks include the company's investments in overseas subsidiaries and affiliates and monetary assets and liabilities arising from business transactions in foreign currencies. In FY2020, Adobe reported a gain of US$66 million from foreign currency translation adjustments as compared to a loss of US$25.4 million in FY2019. To minimize risks from currency fluctuations, the company could involve in foreign exchange hedging activities by entering into foreign exchange forward contracts. However, there could be no assurance that such hedging or other measures would limit the impact of movements in exchange rates on the company's results of operations. Security vulnerabilities could lead to liability claims The company deals with the confidential information of its customers, which it receives as part of the payments for the subscriptions. Security researchers, criminal hackers and other third parties regularly develop new techniques to penetrate computer and network security measures. In addition, cyber- attackers develop and deploy viruses, worms and other malicious software programs, some of which may be specifically designed to attack the company's products, systems, computers or networks. These potential breaches of security measures, including the potential loss or disclosure of confidential information or data as a result of hacking, fraud, trickery or other forms of deception may result in litigation and potential liability or fines for the company. This could also affect the brand and reputation, andAdobe Inc. SWOT Analysis Market line Press Esc to exit full screen business operations of the company. Rapid technological changes Adobe operates in an industry which is characterized by rapid and significant changes in the technologies and services offered. Such changes may render the company's existing services or technologies obsolete. These changes will broaden the range and reduce costs of telecom products and services. Future changes in network technology will create a need for the company to upgrade its products and technologies. These changes will also require the company to dedicate significant resources. New products or services that use new or evolving technologies may reduce demand for the company's existing offerings or cause prices for those services to decline. There can be no assurance that the company will succeed in developing, implementing and marketing new technologies, products, services or enhancements in a reasonable time, or that they will gain market acceptance. Inability to upgrade to new technologies may affect the company's competitiveness and the results of operations