Using Joseph Coughlin’s book, The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market, and observations from life, describe two or more themes from two or more chapters of the book about what contributes to the population aging and how to use business ideas/approaches to address challenges in population aging. In your analysis, for each theme, you should examine the reasoning behind the theme and the examples chosen from the book. How appropriate and accurate is the evidence he cites?