I am looking for resources to support a 2-3 paper for my Promotions Objectives Assignment

Instructions: Establish a promotion objectives for a mobile cryotherapy service that addresses the following items:

1. What type of image would you like to create for the mobile cryotherapy service?
2. What type of advertising do you recommend for the mobile cryotherapy service?
3. Are there any specific promotions do you suggest for the mobile cryotherapy service
4. What unique aspects of the promotion objective will influence the purchasing behavior of consumers?