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I am preparing a marketing plan for an Event industry how can i answer this Describe the major external factors that are relevant to this
I am preparing a marketing plan for an Event industry how can i answer this
Describe the major external factors that are relevant to this industry today? What trends are impacting supply and demand for the product? Economic trends? Cultural, technological and ethical and any other.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
