I am selling a new apparel product (the UnLoaded ProActive Hoodie) for $65 in a new market (Canada). I need to make up a plan following these guidelines and templates. Can you please help?
***All the information need is in the attachment. Please be thorough in your response.***
4.0 FINANCIALS
TIP: Refer to your sample marketing plan at the end of Chapter 2.
4.1 Break-Even Analysis
- Explain when you will break-even.
- Include a break-even table/chart.
- Explain the break-even table/chart.
4.2 Sales Forecast
- Include your sales forecast for the first year by month.
- For the second and third years, include your forecasts by quarter.
- Identify the risks you face.
- Identify the most important components of sales performance.
- Keep your chart(s) relatively simple and reduce the total number of categories so that your investors can quickly discern the information.
4.3 Expense Forecast
List your expenses for the following items for the next 3 years:
- Website
- Advertising
- Printed Material
- Development of retail channel
- Other (list)
5.0 Controls
- How will you monitor expenses/revenue?
- Identify what methods/reports and how often.
- How will you assess marketing effectiveness?
- How will you assess changes in the market environment?
5.2 Marketing Organization
- Roles and Relationships in Your Marketing Functions (who will be responsible and who will implement this Brand Extension Marketing Plan?).
5.3 Contingency Planning
- Identify risks
- How you will monitor risks
- How you will adapt to adversity
these are the portion i have completed. i just need someone to help me create the financial side of things. this is all the information i have for this problem.
4.I Break-even Analysis - When you will break-even? - Break-even table/chart - Explanation of the break-even tablelchart TIP Here is a good example of a break-even analysis. This should assist you in your own completion of this section. NOTE: You do not need to use the examples below - look online and use whatever break-even and sales forecast templates you wish to use. NOTE: For annual break-even analysis - ensure you continue your analysis until your profit is 0 or positive. If you end a year with a negative income then that must be carried over to the next year and added to Fixed Costs thus your break-even point will be further into the future. (Someone must pay for debts owed!) If you conduet a monthly break-even then you must provide the number of months until the break-even. This will correspond to your sales estimates. EXAMPLE: 4.I Break-even Analysis First year sales revenue for XXX is estimated to be $48,000,000. The average sales price is $100 per unit with the variable expense per unit at $75. This results in a contribution margin of $25 per unit. The sales volume in the first year is estimated to be 480,000 units. Estimated fixed costs for the first year are $20,000,000. Using the contribution margin method, estimated losses in the first year will be ($8,000,000). (Note: this information is for internal use only.) VFAR? At this rate, breakeven will be reached when sales reach 1,120,000 units: 28,000,000/$100$75=1,120,000 units. This is estimated to take place in the second year. Break-even analysis assumes per-unit wholesale revenue will remain at $100 average. Variable costs are $75 per unit. BREAK EVEN 4.2 Sales Forecast: 1 year by month; 2and 3years by quarter (refer to your Kotler text) - Sales forecast and timing - include charts showing the following: Remember that some products have sales cycles - and whether you are planning for any growth in the market for increased promotions. - Include your sales forecast for the first year by month. .For the second and third years, include your forecasts by quarter. - Risks - this is a CRITICAL PART OF ANY MARKETING PLAN, so be sure to give this topic ample attention. - Most important components of sales performance - this is a CRITICAL PART OF ANY MARKETING PLAN, so be sure to give this topic ample attention. - Keep your chart(s) relatively simple and reduce the total number of categories so that your investors can quickly discern the information. 4.3 Expense Forecast List your expenses for the following items for the next 3 years: - Website - Advertising - Printed Material - Development of retail channel - Other (list) 5.0 CONTROLS - How will you monitor expenses/revenue? Identify what methods/reports and how often? - How will you assess marketing effectiveness? - How will you assess changes in the market environment? 5.2 Marketing Organization - Roles and Relationships in Your Marketing Functions (who will be responsible and who will implement this Brand Extension Marketing Plan?) 5.3 Contingency Planning - Identify risks in this plan strategy. - How will you monitor the risks? - How will you adapt to adversity and changes? What options will you have? perfinmunct wear asl leiencoed doimod to provile active indour ienl radar ishinh 2.1 Markint Sunnary Mhe nusint sirward 2.1.1 Markit Denesgaplies. dive ear pespese ficr enteriag this mekt. vimully with ityle and plyisally with qualty of the probict, cuibene cat obein thin prodset ficcothe 213 Narket Trumeh leserewar is inowing yoar ever your, 2.1.4 Market Grewth eventiey lares Serreshte z zif Virakmoves 2.21 eMrentint. Ohirly Depenslent en thind purty mations. Drowianine 221 * Increase the sine of the taxm. * Lars and rigulatime in now rarketa. Jhrom 224 + Highy sumpetilive inarluet. 23 Cempetilia Zofritical texus 1.1 stinibe Iriafr - We sed to offer viperier yuaity and valu is a iniya doviph. bothhose real valic thes lave. Talar Brgnonkwa I ialap Dryminiver gives them what thy want with nos ieylich devign that arr durakir and comblaruble in malhipler effirt. Harkin Shere and puliwas wath twe bench of eer acw Troberive bkedir. Thes will peistials? Marken Prevtreniw inctewing atheriaing by ip io 15 perian. Prelaut A Aumines whiphis. Trke With the quality ef cea prosict we can detiniady sharge the sop ind ter er desine as promide ner piond at 510 no 525 moe wifh aur comepetavers: Tace the acobl of the beriness We plan ow crating naliple hrik and mertar lications los devim aud murutiveturing the Trametinn arsi presendaben. oflken ind icew probucts that the cuaderice moy be incteiod in. gavestion. nor in didion 3. Varkative Mrwarch congenent and challemee the data. Wr astl alvo atilest anipes at pa the penpostives of yaen wil le oul primary foicesd finction. Sor this sorest of the buincu