I am stuck formulating a marketing research plan for Jetblue Airlines about how they will function after COVID-19. Please help by providing some ideas of where to start and provide citation, I will give you thumbs up.

Discuss the current situation at the organization, with a focus on what Covid has done to the organization, how far back from Covid they currently are, and a review of the big challenges ahead of them post-Covid.

We need to better understand how the marketplace has changed during Covid and to identify the business threats and opportunities going forward.After identifying the critical issues facing the organization, you should consider the market research approaches we have reviewed and discussed over the semester and develop the specific research programs you think will provide the insight your organization will need to thrive in the post Covid environment.

To help you, here I have given a background about JetBlue Airlines:

Jetblue Airlines:Jetblue has been one of the few success stories of recent years in the airline business.Founded in 1998, in an empty wing of what had been the TWA terminal at JFK airport, and offering service from JFK to cities in upstate New York and Florida, Jetblue created a unique combination of economy, hipness, and customer service.

Jetblue has grown to be the nation's sixth largest airline, serving many US cites and selected international destinations from a newly built hub at JFK which replaced the now-demolished original terminal.Jetblue has evolved over time and has been criticized for lowering their service standards to match those of their competitors, but they have maintained two critical differences from the "legacy" large airlines - American, Delta and United.Specifically, Jetblue (like Southwest, now the 4^th largest airline) has kept their operating costs low by limiting their fleet to only a very few airplane models and keeping wages lower than competitors.And, perhaps more importantly, Jetblue has continued to focus on leisure travelers, rather than business travelers.The other airlines have preferred business travelers, as they are perceived to be less cost-conscious than leisure travelers, while Jetblue has aligned their "casual and fun" attitude with leisure travel.This is especially true internationally, where the Legacy airlines focus on major world capitals while Jetblue international locations are all vacation/resort oriented.

Like all airlines, Jetblue was massively affected by Covid.Jetblue radically cut back its flights, stopped selling middle seats, and radically downsized its staff, through a combination of lay-offs and furloughs.That said, the losses occurred since Covid have been huge, and continue to mount.

As the world begins to recover from Covid, Jetblue faces significant issues and needs to make some critical decisions.They have already begun selling middle seats, and passengers have accepted that change.Now they are beginning to add back flights and destinations, and rehire the personnel needed to staff these activities.