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I am supposed to do part 3 of my assignment which is to be presented in PowerPoint. INTEL is the company i chose and now
I am supposed to do part 3 of my assignment which is to be presented in PowerPoint. INTEL is the company i chose and now it needs to be prepared accordingly. please answer these questions plagiarism free.
Part 1 1. Choose a Canadian company (or a multinational company that has a presence in Canada) OR a company from your home country you might want to launch in Canada OR a new company you would like to introduce. 2. Post your choice on the Moodle - first come, first served 3. Complete these sections: 1. Company Description - overall what it does, for example, sales in the last 3 years, # of stores, positioning, what countries it operates in, who is the target audience, etc. This will be easier for existing public companies that publish annual reports. Otherwise you will have to do the best you can with whatever information you can find (or invent). (12 points, 2 points per each item) II. Business Mission (2 points) III. Marketing Objective (2 points) 4. Must do research about the company, must use APA 5. 80/20 marking scheme - 20% of the mark can be reduced due to insufficient editing/poor composition/missing APA/etc. Part 2 Situation Analysis (again, do the best you can with whatever you can find): 1. Industry Analysis (sales volume in the last 3 years, number of competitors, market share of competitors, etc) (6 points, 2 points per each item) 2. SWOT Analysis (8 points, 2 points per each item) Must do research, must use APA 80/20 marking scheme - 20% of the mark can be reduced due to insufficient editing noor 2. SWOT Analysis (8 points, 2 points per each item Must do research, must use APA 80/20 marking scheme - 20% of the mark can be reduced due to insufficient editing/poor composition/missing APA/etc. Part 3 Marketing Strategy: 1. Target Market Strategy - describe your target market (4 points) 2. Marketing Mix - address how you would suggest the company design: 1. Product (4 points) 2. Place/Distribution (4 points) 3. Promotion (4 points) 4. Price (4 points) Must do research, must use APA 80/20 marking scheme - 20% of the mark can be reduced due to insufficient editing/poor composition/missing APA/etc
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