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i am taking global marketing course and i have select one product and i selected COCA-COLA. market in india and for the first assignment i
i am taking global marketing course and i have select one product and i selected "COCA-COLA". market in india and for the first assignment i have to to take aproductof anactual companyinto aforeign countryand develop a marketing plan for that product in the target country where it has never operated its business before.
- Executive Summary, Environmental Review, Economic Environment
- global economy ( 1)How would you describe your target country's economic situation? , (2) What is the currency of your target country? Is it freely floating? Is it pegged? Is it convertible to other foreign currencies? If convertible, how has your target country's currency performed relative to major currencies such as the US dollar?) What could be the implications to your business plan of a devaluation or revaluation?
- Provide me information for the above points,.
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