I am the international manager of a US business that has just invented a revolutionary new personal computer that can perform the same functions as existing PCs but the costs only half as much to manufacture.Several patents protect the unique design of this computer. My CEO has asked me to formulate a recommendation for how to expand into Western Europe.My options are (a) to export from the US, (b) to license a European firm to manufacture and market the computer in Europe, and (c) to set up a wholly owned subsidiary in Europe. Based on the information from chapter 8, evaluate the pros and cons of each alternative and suggest a course of action to my CEO.