I am trying to build a marketing plan for the non profit organization called WOUNDED WARRIOR PROJECT and I am having a hard time answering these for the non profit organization called WOUNDED WARRIOR PROJECT.

Identify the primary message for the campaign, 2-3 message pillars, and proof points for each. Include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve the goal.

Example:

1)Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.

2)Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.

3)Proof Point: Veteran attendees return year after year because it recharges their skills, knowledge and professional networks.

4)Call to Action: Register online today.