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I am trying to perform a Net Present Value analysis of a differentiation strategy new cash flow and EPS/EBIT analysis on Merck Pharmaceuticals. I can

I am trying to perform a Net Present Value analysis of a differentiation strategy "new" cash flow and EPS/EBIT analysis on Merck Pharmaceuticals. I can get the EBIT on their financial reports, ut no certain how to calculate a "proposed strategy, such as the differentiation".

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