I am using the company TESCO which is a supermarket in the UK and I have no idea how it wants me to write any of this.

7:16 1 { 5G ... 47% Content page: create a content page for your work. It adds to the good presentation and structure of your submission Introduction (100-150 words): Provide a short introduction to the report. Outline what the report will include so that the reader knows what follows. Refer to your company and the campaign (as well as the product) you will be exploring. Briefly explain why you have chosen this company and the campaign and what you will achieve with the analysis you will be doing. Do mention that you will be setting new objectives at the end. An overview of the chosen organization and its current marketing communication strategy (approx 800 words): In this section, you will give an overview of the organization. Do not just provide facts and figures about the organization. All the details you provide in this section need to be relevant to the CW. For example, do not provide sales figures, or general performance data about the company or the industry/sector. The data and information you provide must have some relevance to the marketing communications strategy of the company. Give an overview of what marketing communication strategy the company uses. What you can mention here: segmentation, targeting and positioning (week 2), type of communication strategy (week 7), what is the audience (week 2), what type of communication mix does the company use (week 1), what type of advertising does it create as part of the overall communication strategy (week3). You need to search for information about the company's customers: who are they, what are their characteristics and what is their media consumption. You can access information like this using databases like Mintel (access via Locate), Ofcom.com, Acorn or Deloitte (week 7 lecture 2). Some of this information you will be required to include in your CW2 so you can keep this part brief. You are required to refer to as many IMC theories and concepts as possible in order to show understanding of the module's content and how it applies to a real-life example. You will also need to support your discussion of these concepts with academic sources. For example, if you refer to a specific type of segmentation, don't just refer to it briefly. Give a definition and expand to show why the specific type is important overall for a company by searching for relevant literature which you You are required to refer to as many IMC theories and concepts as possible in order to show understanding of the module's content and how it applies to a real-life example. You will also need to support your discussion of these concepts with academic sources. For example, if you refer to a specific type of segmentation, don't just refer to it briefly. Give a definition and expand to show why the specific type is important overall for a company by searching for relevant literature which you can then reference (as you have practiced during your seminar). Another example would be if the company is using an influencer in general (or for the campaign you are analysing) then discuss the importance of opinion leaders and influencers and find relevant academic sources to support your discussion. You then need to provide an overview of the specific IMC campaign you have chosen from this company. It can be a campaign about their latest product/service, it can be a campaign about the brand itself or it can be a campaign as part of the company's CSR strategy (e.g. about climate change, mental health and wellbeing, and others). You need to give an overview of the campaign, provide some important details, e.g. what is the promotional mix of the campaign, what is the communication strategy for this campaign and what tactics it follows. Same in this section you need to use academic sources and practical sources to reference your work. Please reference any source you use that gave you information about the campaign. Lack of references and sources will result in markdown. In this section, you can provide screenshots, images, or any other creative material you want to show about the campaign you are analysis. Make sure you reference the sources of the image/photo. Identify, then analyse and critique the current marketing communication strategy of your chosen organization, using relevant theory to support (approx 800-1000 words): In this section, you need to analyse the campaign by using Keller's 7Cs model. You will be using that framework to analyse parts of the campaign according to the framework and also refer to relevant concepts and theories from the module. You will need to support your arguments and overall analysis with academic ouronn Iloin the framework, will only mimo vou como marka Identify, then analyse and critique the current marketing communication strategy of your chosen organization, using relevant theory to support (approx 800-1000 words): In this section, you need to analyse the campaign by using Keller's 7Cs model. You will be using that framework to analyse parts of the campaign according to the framework and also refer to relevant concepts and theories from the module. You will need to support your arguments and overall analysis with academic sources. Using the framework will only give you some marks; you need to show critical engagement with the literature, i.e. you need to compare and contrast literature and be able to critique Keller's model or give an opinion about how it helps analyse the campaign of your company. Create at least 2 marketing communications objectives for your chosen organization based on the context and your analysis/critique (approx. 30-50 words): This section is very brief and you mainly need to provide your objectives. That can be presented in bullet points or a table, however, you like as long as they are marketing communication objectives (not sales-based objectives- remember the difference from week 5 lecture 1). Your objectives need to be SMART objectives. You don't have to explain or justify your objectives. If you want to provide more information in the form of justification this should be very brief, i.e. a couple of sentences. Reference list: Please list all the sources you cited in the text using the APA referencing system as per the Coventry University referencing guidelines. Your reference list should be in alphabetical order and each source should be referenced correctly according to the type of sources it is, e.g. journal article, book, website. Do not include sources you have just read but not cited in your report. The reference list should include only sources you have used in the text. Make sure that all cited sources are included in the reference list. Important: Do not use non-credible internet sources (Wikipedia, wiki dictionary, Investopedia etc). If you are not sure if the internet source you found is credible you can send me an email. 7:16 1 { 5G ... 47% Content page: create a content page for your work. It adds to the good presentation and structure of your submission Introduction (100-150 words): Provide a short introduction to the report. Outline what the report will include so that the reader knows what follows. Refer to your company and the campaign (as well as the product) you will be exploring. Briefly explain why you have chosen this company and the campaign and what you will achieve with the analysis you will be doing. Do mention that you will be setting new objectives at the end. An overview of the chosen organization and its current marketing communication strategy (approx 800 words): In this section, you will give an overview of the organization. Do not just provide facts and figures about the organization. All the details you provide in this section need to be relevant to the CW. For example, do not provide sales figures, or general performance data about the company or the industry/sector. The data and information you provide must have some relevance to the marketing communications strategy of the company. Give an overview of what marketing communication strategy the company uses. What you can mention here: segmentation, targeting and positioning (week 2), type of communication strategy (week 7), what is the audience (week 2), what type of communication mix does the company use (week 1), what type of advertising does it create as part of the overall communication strategy (week3). You need to search for information about the company's customers: who are they, what are their characteristics and what is their media consumption. You can access information like this using databases like Mintel (access via Locate), Ofcom.com, Acorn or Deloitte (week 7 lecture 2). Some of this information you will be required to include in your CW2 so you can keep this part brief. You are required to refer to as many IMC theories and concepts as possible in order to show understanding of the module's content and how it applies to a real-life example. You will also need to support your discussion of these concepts with academic sources. For example, if you refer to a specific type of segmentation, don't just refer to it briefly. Give a definition and expand to show why the specific type is important overall for a company by searching for relevant literature which you You are required to refer to as many IMC theories and concepts as possible in order to show understanding of the module's content and how it applies to a real-life example. You will also need to support your discussion of these concepts with academic sources. For example, if you refer to a specific type of segmentation, don't just refer to it briefly. Give a definition and expand to show why the specific type is important overall for a company by searching for relevant literature which you can then reference (as you have practiced during your seminar). Another example would be if the company is using an influencer in general (or for the campaign you are analysing) then discuss the importance of opinion leaders and influencers and find relevant academic sources to support your discussion. You then need to provide an overview of the specific IMC campaign you have chosen from this company. It can be a campaign about their latest product/service, it can be a campaign about the brand itself or it can be a campaign as part of the company's CSR strategy (e.g. about climate change, mental health and wellbeing, and others). You need to give an overview of the campaign, provide some important details, e.g. what is the promotional mix of the campaign, what is the communication strategy for this campaign and what tactics it follows. Same in this section you need to use academic sources and practical sources to reference your work. Please reference any source you use that gave you information about the campaign. Lack of references and sources will result in markdown. In this section, you can provide screenshots, images, or any other creative material you want to show about the campaign you are analysis. Make sure you reference the sources of the image/photo. Identify, then analyse and critique the current marketing communication strategy of your chosen organization, using relevant theory to support (approx 800-1000 words): In this section, you need to analyse the campaign by using Keller's 7Cs model. You will be using that framework to analyse parts of the campaign according to the framework and also refer to relevant concepts and theories from the module. You will need to support your arguments and overall analysis with academic ouronn Iloin the framework, will only mimo vou como marka Identify, then analyse and critique the current marketing communication strategy of your chosen organization, using relevant theory to support (approx 800-1000 words): In this section, you need to analyse the campaign by using Keller's 7Cs model. You will be using that framework to analyse parts of the campaign according to the framework and also refer to relevant concepts and theories from the module. You will need to support your arguments and overall analysis with academic sources. Using the framework will only give you some marks; you need to show critical engagement with the literature, i.e. you need to compare and contrast literature and be able to critique Keller's model or give an opinion about how it helps analyse the campaign of your company. Create at least 2 marketing communications objectives for your chosen organization based on the context and your analysis/critique (approx. 30-50 words): This section is very brief and you mainly need to provide your objectives. That can be presented in bullet points or a table, however, you like as long as they are marketing communication objectives (not sales-based objectives- remember the difference from week 5 lecture 1). Your objectives need to be SMART objectives. You don't have to explain or justify your objectives. If you want to provide more information in the form of justification this should be very brief, i.e. a couple of sentences. Reference list: Please list all the sources you cited in the text using the APA referencing system as per the Coventry University referencing guidelines. Your reference list should be in alphabetical order and each source should be referenced correctly according to the type of sources it is, e.g. journal article, book, website. Do not include sources you have just read but not cited in your report. The reference list should include only sources you have used in the text. Make sure that all cited sources are included in the reference list. Important: Do not use non-credible internet sources (Wikipedia, wiki dictionary, Investopedia etc). If you are not sure if the internet source you found is credible you can send me an email