I am wondering if this job description match the two resumes in the pics attached.
Head of Communication
Report to the GlobalMarketing Director
Location: Shanghai
Responsibilities
? Develop and execute our earned and social media strategy at a global level , spanning influencer marketing, affiliate marketing and community management.
? Develop, manage, and sustain a global language learning community focused on engaging members to learn, stay motivated, practice languages, and contribute their help..
? Identify, build and maintain deep relationships with key media, influencers and brand partners and helping to drive PR and collaborations
? Directly manage a growing team, including responsibility for hiring, professional development, goal-setting, etc., all while maintaining a high engagement
? Expand our network of influencers to reach millions of followers, with a strategy spanning VIPs to micro-influencers.
? Develop our affiliate network through direct sourcing and use of appropriate vendors; design an outstanding incentive program to motivate our affiliates
? Work with peers across marketing, design, analytics, branding and product to contribute a social perspective to overall marketing strategy
Requirements
?8+ years marketing experience, with at least 3 years in a people management role focused on social-media marketing, influencer marketing, community management or communications for a multinational / multicultural organization
?Minimum of a bachelor'sdegree in Marketing, Communications, Public Relations, Digital Media, Business or a similar field
? Experience with driving a business case for social media (eg. Facebook, Instragram, Twitter etc.) Impact on revenue
? Experience engaging with global influencers and affiliate marketers
? Experience with online community engagement activity, strategy planning and management
? Bachelor'sDegree in Marketing, Communications, Public Relations, Digital Media, Business or a similar field
? Excellent Englishwritten and oral communicationability and with at least intermediateconversation levelin Mandarin
Plus
? Master's degree in Marketing or related field
? Experience in high tech, software development, education technology industries
? Experience in growing and scaling company growth or start up team experience
? Experience in companies with global / regional presence with multiple offices across differentgeographical locations
Contact Jingsi Wang www.linkedin.com/in/jingsiwang Head of Strategy at VMLY&R Shanghai (LinkedIn) Huangpu District, Shanghai, China Top Skills Summary Digital Marketing Entrepreneurship Something else. Brand Development INTP-T Languages English (Native or Bilingual) Lived and worked in China, U.S. and U.K. Mandarin (Native or Bilingual) A bouncy creative with concrete bullet points. Cantonese (Limited Working) An ultra enthusiastic thinker & doer. A brainy geek with good laughs. Certifications A big head with a big heart. IELTS 7.5 Marathon runner. TEM 8 (Test for English Majors-Band What box? 8) Launcher. Focused. Honors-Awards Rebel. Young Leaders Development Gritty. Program IMPOWER Certificate Proven track record of building a brand for Conde Nast (world's most Top Leamer Award Top Leamer Award impactful media group) from the business model canvas on Day One all the way to designing website, CRM, writing bilingual contents, Scholarship photoshoots, video production, SEO SEM programmatic buying and social strategies, putting everything together and launching the business, moving on to the ideation and experiment of b2b collaboration with leading fashion / lifestyle brands, from strategic planning, pitching, negotiation to execution of high-profile strategic partnerships. Successfully created and launched Gap x Conde Nast Center. In 2017 after sorting everything out for Conde Nast Center, I'm ready to hit the road again and yearn for a new adventure, to bring capabilities in commercialization of innovative new business models to digital/marketing agencies, to see how we could leverage the latest tech, business and creative acumens to help brands grow. As Master Yoda said to Luke in Star Wars, 'Do or do not, there is no try.' I chose the Nike swoosh: Just do it. Page 1 of 9Figuring things out, entrepreneurship, strategic business development, innovation, technology, design, silicon valley, Don Draper, Richard Brandson and Elon Musk are my top fascinations. The greatest delight I gained from work, is to learn and outgrow my ever-evolving job description. Pinches of humour, learning agility, critical thinking, curiosity, passion and perseverance get me all spiced up at work and life. I'm here to do what I like, ace at them, learn and do more, and have a great time along the way. It's not about how long you've lived, but how much you've experienced and how many "aha" moments you've enjoyed. Now, what can we do together? Experience VMLY&R Head of Strategy Shanghai September 2019 - Present Shanghai City, China VMLY&R Business Innovation Director May 2018 - Present Shanghai City, China New adventures in the making VML Strategic Planning Director April 2017 - May 2018 (1 year 2 months) Shanghai City, China Strategic planning for: E COMMERCE PLATFORM: Taobao, TMall FASHION: Massimo Dutti Page 2 of 9BEAUTY: Mary Kay LIFESTYLE: Costa Cruising STATIONARY: Crayola F&B: Milka, Oreo, Fruiti Tech: VIVO Specialization: Rebranding positioning, Business Model Innovation, New product market entry positioning, EC marketing & product innovation, IMC Conde Nast Center of Fashion & Design 2 years 3 months Manager, Marketing & Branding January 2016 - March 2017 (1 year 3 months) Shanghai City, China After 2 years of preparation, Conde Nast Center of Fashion & Design was successfully launched by end of 2015 as the premier education institution for professionals in the fields of fashion, design, luxury, media, digital, and business. Continue growing with the brand we built from scratch, in 2016 I moved forward into identifying new business models for the Center and headed up new business development in strategic brand partnerships, coined and successfully launched a disruptive win-win-win model combining brands, talents and media through scholarship & sponsorship programs. Throwing myself into the deep end, I talked to tons of experts from Managing Directors to Marketing Directors, on both the brand side and agency side, Page 3 of 9global and local, to understand their business models and missions. It was like a real-life MBA/Startup with steep leaming curve and I failed as much as I succeeded. By the end of 2016 the new model has iterated into a major collaboration between Gap and Conde Nast Center, with other prospective sponsorship collaborations, cross-over projects, competitions and awards, Virtual Reality experiments and creative initiatives progressing down the pipeline. The insights and experiences I gained throughout this year were tremendous, and I'm stronger, wiser, more mature, and humbler for it. Manager, Digital Marketing & Communication January 2015 - May 2016 (1 year 5 months) Shanghai - Head of Marketing, in charge of overall marketing strategy & execution, including: . Website . CRM . SEO/SEM/Programmatic Buying Social Media . Printed & Digital Advertising . Visual Identity . Public Relations . Events . Business Collaboration & Sponsorship . Data Analytics etc. - Content creation of all written, visual, video communication for website, social, advertising, printed collaterals, etc. Conde Nast China Associate Manager, Communication November 2013 - December 2014 (1 year 2 months) Overall development & launch of Conde Nast Center of Fashion & Design, from market research, business model, to setting up overall education technology framework and overall launch. Overall design & development of: Page 4 of 9Website CRM VI Education Technology Framework Launch Campaign IFA Paris Executive, Digital Marketing and Social Media September 2012 - September 2013 (1 year 1 month) Summary: In charge of setting up 2013 yearly social media, SEM, advertising plan for all international channels to follow IFA Paris' brand identity and yearly marketing objectives; Promote IFA Paris' undergraduate and postgraduate courses in its Paris and Shanghai campuses amongst prospective students around the world by raising brand awareness, enhancing brand identity, reaching out to key influencers, building and maintaining engaging campaigns, driving traffic to IFA Paris website, consulting applicants, generating leads to drive sales, ensuring growing KPIs and social media followers. Report to: Marketing Director Key Competencies: . Integrated digital communication strategy and execution . Social media and digital marketing . Project management . Visual and written communications . Fashion education industry in China and overseas Key Responsibilities: . Social Media Planning, execution, content creation and analysis for all international social media channels, including Facebook, Twitter, Pinterest, Tumblr, Linkedin, Youtube, etc. . Advertising Planning and execution of all international printed ads, from purchasing to artwork designs etc., including Vogue UK, i-D, L'Etudiant etc. . SEM Planning and execution of Linkedin & Facebook SEM according to sales targets. Page 5 of 9. Scholarship Project Management Planning, promotion, execution, and analysis of all aspects of scholarship 2013 project. . Visual Communications Photo / video / brochure design & editing for international marketing communication. . Media Relations Build and maintain international media contacts, pitch PRs and articles etc. to websites and media outlets, including Italian Vogue, Fashion United, Runway Passport, etc. Smiffys Executive, Social Media Marketing September 2011 - February 2012 (6 months) Leeds, United Kingdom Summary: Social media planning, execution and analysis for UK-based fashion e- commerce website fancydressoutfitters (under smiffy's) specialized in fancy dress and party-wear. Report to: Digital Marketing Manager Key Competencies: . Social media marketing for fashion E-Commerce . Written and visual communications Key Responsibilities: . Social Media Create and develop interactive social media campaigns to achieve engagement goals and support seasonal marketing objectives and deadlines; target and promote creative campaigns to relevant stakeholders. . Written and Visual Communications Initiate and design campaign graphics, write campaign literature, build campaign Facebook apps using company's IT support. Hampton Group Intern Coordinator, Operations May 2010 - September 2010 (5 months) London, United Kingdom Page 6 of 9Key Competencies: Multi-tasking, events organization, public speaking, negotiation, business development, attention to detail, ability to work effectively under pressure Key Responsibilities: Design and arrange itinerary for clients' senior PR and business development activities . Assist in coordinating client's product launch press conferences, exhibitions, meetings, banquets etc. English-Chinese-English interpretation and translation . Handle multiple accounts . Keep contracts with tourism suppliers up to date, follow up and negotiate new deals . Assist business development manager in producing marketing materials 38 Degrees Intern Campaigner, Public Sector NGO February 2010 - May 2010 (4 months) London, United Kingdom Key Competencies: Data gathering; media monitoring, Facebook Ads, written communication Key Responsibilities: . Research for campaigns, assist drafting campaign materials, communicate with members via social media, email and phone . Select and target members from database and create Facebook Ads to support campaigns . Use social media to add 7,000 signatures in one day to petition against BBC 6 Music and Asian Network cuts Vauxhall Fashion Scout PR Intern, London Fashion Week January 2010 - February 2010 (2 months) Front of House for fashion shows. Media clipping, seating plan, invitation prep, etc. ADSEN Inc Project Manager, Logo Design May 2009 - September 2009 (5 months) Key Competencies: Page 7 of 9- Entrepreneurship new business and website Launch - Written communication - Muftitasking and prioritzing under high pressure and tight deadlines - Owning and delivering projects, creating new contents to win new business, on brief, on budget and on time - Google Ad, market research, ability to work across mu itiple time zones 5. territories Key Responsibilities: - Key piayer in Launching the website and the iogo designing business, assist setting up business model - Create bilingual website content, marketing collateral and sales literature - Conduct market research, create Google Adwords campaigns - Negotiate and close contracts with clients - Liaise between US clients and inhouse Chinese designing team, manage designer workioad and schedule, provide to designers an indepth background research of each client's brand equity and proposition, assist in designing concepts - Handle multiple accounts simuitaneously, work in China under us time zone, solve problems and ensure client satisfaction Dickinson State University Theatre Intern July 2m]? May EGGS {1 1 months] Jitkirlsol". \"D JSA - Production and creation of sets, props and artworks for theatre piays, shows and performances. - Supporting Actress Dingling Fengruan Translator, English Subtitles zoos 20cc {4 years] Freelance Film 5; TV subtitle translator for one otthe top subtitle translation websites in China. Education University of Westminster Masteroferts [MA], Public Relations - {zoos 2010] Pages are Dickinson State University Bachelor of Arts (B.A.), Communication . (2007 - 2008) Massachusetts Institute of Technology Online Course 11.132x, Design and Development of Educational Technology . (2014 - 2014) Massachusetts Institute of Technology Online Course 15.390x, Entrepreneurship . (2013 - 2013) Massachusetts Institute of Technology Online Course 3.086x, Innovation and Commercialization . (2013 - 2013) Page 9 of 9Contact Cathy Xie www.linkedin.com/in/cathy- Social Media Manager - Converse xie-16934874 (Linkedin) Shanghai City, China Top Skills Experience Social Media Marketing Marketing Strategy Converse Digital strategy ( content strategy, Social Media Manager platform strategy, influencer April 2016 - Present strategy) Shanghai - Set up the digital eco system and be responsible for the management of Converse's social platforms including Weibo, Wechat and Nice. Adapt the global assets and work out the localized content calendar and campaign creative ideas. Manage the daily social platforms - Build up relationships with social influencers and create content with them based on individual product launch and branding campaigns Isobar Social Associate Planning Director July 2015 - Present Shanghai City, China - Help brands develop long term social strategies, including platform integration, content creation and KOL collaborations - Plan special campaigns and activities on Weibo, Wechat and Douban using corporate media contacts and tools - Build up Wechat structures and develop complicated functions - Key clients include Leading Hotels of the World, Chevy*Disney digital cooperation, Nippon Painting etc. DigitasLBi Associate Planning Director May 2013 - July 2015 (2 years 3 months) Shanghai - Cooperate with the planning team to win new business, be responsible for the creative part including content generation and influencers' collaboration - Build up the content structure and create topic angles for brands' social daily maintenance - Responsible for the quality controls for daily posting - Key clients include Cartier, Montblanc, Enzo, Jaguar, Pizza Hut, Chivas, New Look, Ray Ban, L'oreal Paris, Philips, etc Page 1 of 2Senior Content Manager March 2012 - May 2014 (2 years 3 months) Shanghai - Plan the content strategy based on the marketing calendar from the client's side - Work with vendors to create qualified content for social media and also do the quality control for every asset - Key clients include LVMH Group (BVLGARI, NOWNESS.com, Zenith Watch), L'oreal Group (L'oreal Paris, Vichy, Laroche-posay ), Hang Seng Bank, Bausch&Lomb, etc. Education 1+, #4 . (2004 - 2007) Page 2 of 2
