I am writing a thesis, the topic is Title: The Impact of Price Adjustments on Sales Volume: An Analysis within PepsiCo and the thesis statement is Lowering prices on PepsiCo products is unlikely to significantly boost sales volumes due to the inelastic demand of brand-loyal consumers, the competitive dynamics of the beverage industry, and the potential negative perception of product quality. The thesis should be an argument that the rest of the paper will support. WRITE ON THE Discuss the concept of price elasticity of demand and its application to PepsiCo products using the topic of the thesis as a guide and include in text citation in 130 words max with inclusion of recent intext citation referencing and showing the referencing link below