I believe that having competitive firms in my town can be very beneficial and the sellers can also benefit from this as well. Some of the pros is it may encourage you to improve your firm for instance when you have competitors you may look at other strategies to attract more customers. Another pro is that having more competitive firms in my town can lower prices and maximize profits. Some cons of having competitive firms may entail the reduction of the market share and customer base. Having competitive firms can also be the reason some may lose focus in their business and have more focus on their competitor.