I cant find the answers to these two questions anywhere, can someone please help me?

1.Creating a mobile application for a website may not be a wise strategy for small companies for all of the following reasons, except mobile apps:

are expensive to create

require significant upfront expense

require advertising dollars to generate a sizeable install base

all of the above

(It is not "require significant upfront expense")

2.The base colors of a landing page should match the color scheme in the banner and text ads being used to promote the landing page. However, different colors can be used for the _____ on the landing page.

headline

title URL

unique value proposition (UVP)