You are planning to start a new retail business in Hong kong. Your business name is "Sidancook" and your main responsibility is to provide busy workers with healthy and delicious raw and semi-cooked food packages, so that they can reduce the time to choose food. (Goods or services offered: Deliver to home cooking ingredients) And the retail activity you are mainly responsible for in this business is the part of Customer engagement & loyalty Member. And the main competitor of this business is: FoodPanda

1. Briefly describe, the retail activity about Customer engagement & loyalty Member.(Is there any way to retain customers, and how to cultivate their loyalty to the brand?)(20 marks)

2. Please use one sentence to describe the business concept of the Foodpanda

Critically analyse the four principles (Customer orientation,Coordinated effort, Value-driven, and Goal orientation) that form the retailing concept of the Foodpanda(40 marks)

3.In light of the Model of Competitive Advantage, using the Foodpanda as an example, illustrate what kinds of resources are related to the Customer engagement & loyalty Member, and explain how these resources can be effectivity used (capabilities) in building a company's competitive advantages. (40 marks)