(I can't read handwriting so I would appreciate typing, Thanks.)

The shift towards a richer mix of media and communication approaches posed a problem for marketers. Consumers are exposed to commercial messages from a wide range of sources. However, many companies do not have a consistent message across various communication channels. Today, more companies are using the concept of Integrated Marketing Communications (IMC).

Q 2.1: Provide a definition of Integrated Marketing Communication Concept (IMC):

Q 2.2: Describe and explain the three (3) important reasons why companies use IMC:

Q 2.3: Describe Integrated Marketing Communications (IMC) and explain the five (5) major promotional tools. Provide a definition of each of the five promotional tools. Please provide an example of a company that has used these tools to promote its marketing offerings

Promotional Tool 1 Definition:

Example:

Promotional Tool 2 Definition:

Example

Promotional Tool 3 Definition:

Example (3 marks):

Promotional Tool 4 Definition:

Example (3 marks):

Promotional Tool 5 Definition:

Example (3 marks):