I choose company name Apple The product will be Iphone Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offer you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan. Company Profile Company Name: Industry: Major products and/or services (names, types): Products and/or services your marketing plan will focus on: Target customers: Distribution channel(s): Headquarters (city, state, country): Year founded: Number of employees: Annual revenue (estimated) Key competitors: Link to Web site: Link to Yahoo! Finance information page (for public companies): Market Segmentation and Targeting What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? What are the key segments within this market? Identify and briefly describe 1-3 segments that this company serves. Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities? SWOT Analysis Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below. Mission, Objectives, and Goals State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney's mission could be, "We create happiness by providing the finest in entertainment for people of all ages.) List 1-3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, "To be the most popular theme park for international visitors.") Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase the market share of international theme park visitors by 10% in the next two years.")