Pauley Company needs to determine a markup for a new product. Pauley expects to sell 15,000 units and wants a target profit of $24 per unit. Additional information is as follows:

Variable Costs per Unit		Fixed Costs (total)
Direct materials	$ 9	Overhead	$ 20,500
Direct labor	10	General and administrative	27,500
Overhead	3
General and administrative	12

Using the variable cost method, what markup percentage to variable cost should be used?