I choose melissa and doug brand. I need anwers of following points according to the intergated communication campaign proposal 1. Scheduling:- 2. Aperture 3. Channels a. Types of media: Internet, database b. Other channels c. Vehicles within each medium 2. Scheduling 3. Aperture a. Personal selling ( 2 to 3 tactics ) Target(s) Objective(s) Sales force organization Technique (s) b. Public relations ( 2 to 3 tactics ) Targeted publics Objective(s) Technique(s) and tool(s) c. Sales promotion ( 2 to 3 tactics ) Target(s) Objective(s) Consumer promotion Technique(s) and tool(s) 4. Trade promotion Technique(s) and tool(s) 5. Monitoring Evaluation and Control Criteria to evaluate effectiveness of IMC plan Measurement tools