I detect and report plagiarism. Please provide references and answer the questions with YOUR OWN ANSWERS, NOT copy-and-paste

Prior to beginning, read Ellen Martin's article,The Ethics of Big Data.

Based on the article's content, respond to the following:

• Describe the microeconomic principles being used. What is the impact for demand?
• Evaluate the different market structures that big data benefits the least and the most from.
• While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates.