Question
I did the data (posted below) and the question is MBC has been approached by Little League representatives from the nearby Chiyoda ward who are
I did the data (posted below) and the question is
MBC has been approached by Little League representatives from the nearby Chiyoda ward who are eager to gain the jersey subsidy the Minato ward has enjoyed due to the companys sponsorship. Because the parents of Chiyoda Little Leaguers will have to travel a greater distance, Maru believes there will be a lower response rate (8%) and a lower retention rate (65%), which she can make up for by purchasing slightly lower-quality jerseys, reducing the cost of sponsorship to just 600 yen per player. However, the Chiyoda ward representatives demand that theirs be the only ward receiving such a sponsorship, which means MBC must choose between the two wards. The Chiyoda representatives argue that because their ward has twice the number of Little League customers, it is more attractive than the Minato ward. Should MBC pursue the Chiyoda ward sponsorship?
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