i. Discuss background of the ZUS Coffee Malaysia. You are required to write on the major products and services, major products' market share, company's share market price, high lights of big results on financial performance and success story. ii. Based on the ZUS Coffee Malaysia published information discuss in relation to identify ZUS Coffee Malaysia stakeholders, core competencies and competitive strategy (a Strategic plan) that will be make Zus Coffee Malaysia to gain competitive advantage. The PEST (political, Economic, Social and Technology) analysis on ZUS Coffee Malaysia. w. The SWOT (Strength, Weakness, opportunity and Threat) analysis on ZUS Coffee Malaysia. v. Discuss the lessons you have learned after studying the relationship between corporate performances, PEST & SWOT.No. Assessment Criteria 1. Introduction . Discuss background of ZUS Coffee Malaysia 2. Body 1 . Discussion on stakeholders, core competencies and competitive strategy of ZUS Coffee Malaysia 3. Body 2 . Discussion on PEST (political, Economic, Social and Technology) analysis of ZUS Coffee Malaysia . 4. Body 3 . Discussion on SWOT (Strength, Weakness, opportunity and Threat) analysis of ZUS Coffee Malaysia . 5. Conclusion . Lessons you have learned after studying the relationship between corporate performances, PEST & SWOT of ZUS Coffee Malaysia