i don't have the book. so i don't know where to find the answer. tq !

Case Questions 1 How should Primula Beach Hotel position itself to stand out from its competitors? What should Primula's target market be for the coming years? Should it maintain the same targets during peak and off peak seasons? How can Primula improve room revenue at all seasons? What are Primula's key challenges to achieving its target positioning and improving room revenue